Marketing Strategy & Planning - June Network Meeting
This event has expired.
40 hours ago, Fri 15 Jun 2018, 09:00 am
38 hours ago, Fri 15 Jun 2018, 11:00 am
Helen Smith Room, Pataka
17 Parumoana Street
Business, Sales Marketing, Conferences Workshops Classes, Education
Wheelchair access, Accessible toilets, Mobility parking
Chrysalis Members - FREE; First Time Attendees - FREE; Non Members - $30
***PLEASE NOTE NEW VENUE***
9.00 – 9.30 Coffee, networking, chance to display items
9.30 – 9.40 Welcome
9.40 – 10.20 Speaker session: Marketing strategy & planning, Why, it’s all a bit difficult! with Mike Kotlyar
10.20 – 10.40 Your 30 second intro of your services
10.45 onward: Coffee and networking
Speaker Session: Marketing Strategy & Planning
Why, it’s all a bit difficult!
Open up every text book and they will tell you need a marketing strategy and marketing plan.
However, for some small to medium business it is a matter of time, experience and knowledge that prevents them developing a marketing strategy and marketing plan for your business.
The reality is that it’s not that hard and by creating the strategy and plan, you dramatically increase your business success rate in generating leads, good customers and ensuring your marketing spend gives you a good return. Regardless of size, industry or stage of development.
For new businesses, this is a vital step before you print the brochure or build the website. For existing businesses it’s a must do to ensure you are still remaining relevant, growing and connecting with your customers and not letting your business fade into the background.
This session explains the fundamentals of building a marketing strategy and plan and explains why it’s really important to spend the time to do this properly. It’s also your chance to ask questions and pick the brain of a leading marketer as well as share your own experiences.
Speaker Bio: Mike Kotlyar
Mike has been a senior marketer for over 35 years, gaining his experience and skills working for large and successful organisations such Coca – Cola, Caltex, Foodstuffs, Radius Pharmacy, Save the Children and many more.
In 2011 Mike started @consult, with the aim of helping all types of business to go further, faster. Operating in the real world, a business marketing needs fluctuate, not every business has a large marketing budget or can afford to hire full time senior marketers.
@consult offer services ranging from Marketing Strategy, Branding, Channel Tactics, Website Design and build, Social Media marketing, marketing, mentoring and coaching to providing seasoned resources to help execute marketing plans that will help your business grow.
It’s like having a highly experienced "Virtual Marketing Manager"; managing strategic
planning and producing high quality marketing in an extremely cost-efficient way.
Mike holds a Bachelor of Commerce Degree in Marketing and Economics as well as Bachelor of Arts in Political Science; in 2003 he received an industry scholarship to attend the Cornell University Executive Marketing programme. In 2012 Mike was accepted as Fellow of the Chartered Institute of Marketers one of a few Marketers in New Zealand get this status from the Marketing Association. He is also a member of the Institute of Directors, loves Wellington and is passionate about supporting small business and making it great.